Pinterest’s “radio with pictures” problem.
I wasn’t wild about Pinterest when it first launched. Shareable pictures? Big deal. Then we found clever ways to play with it for P.ink, and it really took off for us. And since then I’ve come around to think of it as an underleveraged platform…I’m surprised to see so little experimentation. Still looking for a traditional magazine to do an entire run on Pinterest. Or for a media outlet to do live reporting on Pinterest, which would provide a clever flipboard-like pace to real-world events, which leaves room for interesting nuances in the storytelling process. Tonight they tried it with The Emmys, but it was all wrong: they pinned canned images, rather than what was actually happening at the Emmys. I guess I wouldn’t call that as unimaginative as “radio with pictures,” but it’s pretty close.