New launch: Jimmy Fallon’s Tonight Show website + mobile apps
Today we announced the launch of something that’s been a full-on sprint for a bit of a while. It’s the iOS app, Anrdoid app and website for http://tonightshow.com.
If you’ve watched Fallon you know that he’s more interested in audience engagement than other show hosts…and not the kind of audience that’s in the room, but the audience that’s anywhere out there with a network connection.
The site and these apps will be some of his go-to tools for that engagement. Which fits right in with our CP+B mantra of working to change culture. That’s Jimmy Fallon’s goal and ours too — rather excited.
Congrats to the CP+B Experience Design, Creative Technology, Production and Creative teams and everyone who helped make it great.